Job Responsibilities-

• Handling social media accounts - posting, replying, re-sharing, content creation, website (shopify)
• Manage google business listings for all our locations.
• Lead generation through social media platforms - IG,FB, Youtube, etc
• Immediate replies to clients on all social platforms - Shopify, google business, IG, FB and so on.
• Create quality content with support of our in house graphics team.
• Create a "posts calendar" and have creatives ready prior to posting date.
• Develop and deliver weekly, monthly, quarterly reporting dashboards.
• Content creation - Blog creation, SEO, SBM, filling metafields
• Optimize campaign performance through testing elements like design, copy, bidding, and targeting.
• Identify opportunities to develop new channels and expand existing channels for customer acquisition.

What You Should Have-

• 2+ years of experience managing complex and large budget Performance-based paid social and display campaigns
• Experience with managing and optimizing online marketing campaigns with an emphasis on efficient spending to generate high ROI
• Experience with ad platforms (Google AdWords, Facebook, Google DBM, DV360, Appnext) and DSP platforms like Mediamath
• Experience in analytics platforms (Google Analytics, Adobe Analytics and Appsflyer/Clevertap), digital branding, conversion optimization, and MMP/MAP
• Strong analytical and reporting skills with an advanced working knowledge of Microsoft Excel.